Henan Kuangshan Crane Co., Ltd.’s Chairman Cui Peijun made headlines by distributing 180 million yuan ($26 million) in year-end bonuses across 800 banquet tables at a February 13, 2026 gala, letting 7,000 workers grab as much cash as they could carry. This dramatic gesture—nearly 70% of the firm’s 2025 net profit—directly addresses young employees’ burdens from mortgages, car loans, and soaring living costs.
Spectacular Gala Distribution
Videos show staff rushing stages to count and stuff notes into bags, some struggling with massive bundles amid cheers. Cui nixed planned appliances and jewelry, declaring, “Why washing machines? Bring up the cash—give everyone another 20,000 yuan!”—sparking viral frenzy online.
Chairman’s Rationale and Impact
Cui, holding 99% ownership, empathized: “Young workers face heavy financial pressures; they need tangible help, not empty words.” The crane manufacturer’s global operations (130+ countries) underscore profit-sharing’s loyalty boost, with netizens hailing him as the “real God of Wealth.”
Social Media Storm and Praise
Reactions exploded: “More effective than ads—happy staff equals quality work!” Fans called it a “dream boss” model, contrasting corporate norms amid China’s economic strains. Total payout exceeded 60 million yuan on-site plus online bonuses.
Leadership Lesson for 2026
This cash spectacle redefines employee appreciation, prioritizing real relief over perks. As firms face talent wars, Cui’s approach proves generosity builds unbreakable commitment.
