What the alliance is
Ad‑network Dentsu India and media platform IWMBuzz have unveiled a multi‑year strategic partnership focused on the OTT Awards and the OTT Industry Report in India. Under the deal, Dentsu and IWMBuzz will co‑lead integrated media planning, sponsorship activation, and full‑spectrum marketing for the awards, while also expanding the OTT industry report as a key research touchstone for brands and creators.
Scale and business rationale
The collaboration starts with the eighth season of the IWMBuzz Digital (OTT) Awards, aiming to boost its national footprint and turn the event into one of the most influential entertainment‑business platforms in India. The OTT report will deep‑dive into how content is produced, consumed, and monetized on streaming platforms, helping brands design better campaigns in a segment that is projected to cross ₹21,000 crore in revenue by 2026.
Why brands should care
This marks Dentsu’s second major multi‑year pact with IWMBuzz, following a similar 3‑year gaming‑awards‑and‑report alliance that delivered measurable brand value for early‑mover partners. For the OTT partnership, brands that sign on early will gain access to a high‑impact gateway into India’s fast‑growing streaming ecosystem, using awards visibility and data‑driven insights to shape long‑term entertainment and media investments.
