Reliance Consumer Products Limited (RCPL), the FMCG arm of Mukesh Ambani-led Reliance Industries, has made a strategic move into Australia’s consumer market by acquiring a majority stake in Goodness Group Global (GGG), the company behind popular “better-for-you” beverages including PACE—a hydration brand co-created with Australian cricket captain Pat Cummins. This deal positions Reliance to launch premium, health-focused drinks in India and expand globally.
Strategic Entry into Australian FMCG Market
RCPL’s acquisition targets GGG’s flagship brands like Nexba (low-sugar beverages) and PACE, which emphasises hydration and functional nutrition. The partnership leverages Reliance’s vast supply chain and distribution network to introduce these products across India and other emerging markets, while helping GGG scale to up to 50 Western markets over the next five years. RCPL Director T Krishnakumar highlighted that this move aligns with Reliance’s promise to make global-quality products accessible to everyone.
GGG founder Troy Douglas praised the alliance, noting RCPL’s sophistication as a partner for global leadership in the health beverage category. The deal builds on RCPL’s rapid growth, with FY26 year-to-date gross revenue crossing ₹15,000 crore—1.8 times higher than the previous year.
Pat Cummins’ PACE Brand Gets Reliance Backing
PACE, co-developed by Cummins, fits perfectly into the rising demand for functional drinks that support active lifestyles. With Cummins’ star power and Reliance’s market reach, the brand is set for a major push in India, where health-conscious consumers are driving premium beverage sales. This isn’t direct ownership of Cummins’ personal company but a high-profile collaboration that elevates both brands.
Reliance’s Global FMCG Ambition Accelerates
RCPL, demerged from Reliance Retail in December 2025, already offers juices like RasKik and Sun Crush, zero-sugar carbonated drinks, and herbal beverages under Shunya. It has expanded to UAE, Qatar, Oman, Bahrain, Nepal, and Sri Lanka, with Campa Cola gaining traction abroad. Acquiring GGG adds international credibility and health-focused innovation to its portfolio, reinforcing Reliance’s transformation into a global FMCG powerhouse.
